What would you do if your content reached hundreds of millions of people around the globe every month? How would you feel if your message was being seen and heard by people in every corner of the world? What if they could understand you in their own language? These all can be done via the Youtuber.
For most brands, these are pipe-dream scenarios, but for Jimmy Donaldson—better known as “MrBeast”—that’s just another month at work. The world-famous YouTuber has amassed a following of over 100M subscribers by producing videos with a strategic focus on local content.
Who’s MrBeast and what does he do? How did he manage to become one of the most popular YouTubers worldwide? Let’s get to know him better and specifically look into how brands can emulate MrBeast’s approach to localization to expand the global footprint of their business.
If you’re not familiar with MrBeast, here’s a quick rundown: The young YouTuber’s name from the US is Jimmy Donaldson. Born in 1998, MrBeast began creating content on YouTube in 2012, with the intention of simply making videos that he thought were funny.
While his early content was admittedly not the most polished, his unique sense of humor and willingness to try just about anything (like reading every word in the dictionary) quickly won him a loyal following.
In 2019, MrBeast won the Breakout Creator award from Streamy Awards, and this achievement was followed by the YouTuber of the Year award at the 12th Annual Shorty Awards in 2020.